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The AM Perspective
Stop replacing your system.
Upgrade it.
By Parth Arora · Founder & CEO, Arora Media
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Arora Media® , This Week
4
websites built
in 24 hrs
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2
video animations
delivered
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Happy Monday.
Claude's new design feature built 4 full websites for my agency and our clients this week. Sites that would normally take us 2 weeks each. Total turnaround , under 24 hours.
I've been testing it for hours. Prompting it, tweaking it, pushing it, breaking it.
Half of you are out there complaining or praising without understanding what this actually means. Here's the real take.
The speed is genuinely impressive. The prompting is thoughtful , it asks real questions instead of just generating whatever you typed. The execution is clean. The tweak feature and editability mean you're not stuck with the first output. You can refine, adjust, iterate in real time.
Its thinking is more deliberate than most AI tools I've used. It's not just responding. It's reasoning.
But here's what it doesn't have.
Taste.
It needs inspiration. It needs references. It needs a human pointing at three different brands and saying "this energy, but sharper, for a B2B audience."
The creativity , the actual vision , still has to come from somewhere. And that somewhere is a person. Which may be you, if you believe you're creative. (I'm not the most creative person and it's already working wonders for me.)
The take nobody wants to say
AI is not coming for designers' jobs.
It's coming for designers who refuse to use AI.
Those are two completely different sentences. And the distinction matters.
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What most people are getting wrong
There's a pattern playing out across the marketing world right now that's going to cost a lot of companies a lot of money.
People are abandoning systems that work to chase new ones that sound sexier.
They had a design process. It was working. Producing good deliverables on reasonable timelines. Their team understood the workflow. Clients were happy.
And now, because AI is the hot thing, they're throwing the whole system in the trash and trying to rebuild from scratch with tools that have existed for 11 months.
What I actually think
The system that got you here isn't broken just because a new tool exists.
The system is the foundation. AI is a layer you add on top , not a replacement for it.
We didn't change our design process at Arora Media. We still:
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Start every project with a creative brief |
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Pull 5-10 reference brands for tone and aesthetic |
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Draft a site map and user flow before touching design |
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Get the brand voice locked before the first visual |
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Review with the client before any design work begins |
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All of that stayed exactly the same. What changed is the execution layer , the actual building. That part went from 2 weeks to 1 day.
The system didn't change. The speed did.
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What this actually did for our business
Four sites in a week. Here's what that actually means:
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1
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Client product launch landing page
Old: 14 days + $6,500 internal cost → New: 18 hours
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2
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Arora Media lead magnet funnel
Old: Deprioritized for weeks → Live and collecting leads now
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3
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Client services page rebuild
Old: Sitting in the queue for a month → Done in a day
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4
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Internal project tracking microsite
Old: Wanted for 6 months, never built → Now it exists
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All of that happened in a week because we didn't throw out our system. We upgraded one specific layer of it.
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What this means for designers
Here's what I think actually happens over the next 18 months. Three types of people. Three very different outcomes.
Type 1 , Refuses to use AI
Becomes 5x slower. Charges the same. Clients notice. Work dries up. Not dramatically , gradually. One client switches, then another. In 18 months they're wondering what happened.
Type 2 , Dabbles with AI
Gets some speed boost but uses it inconsistently. Faster than before, slower than the next group. Stays in the middle. Comfortable but not winning.
Type 3 , Builds AI into their core workflow
Does the work of 3 designers in the same hours. Charges the same. Margins explode. Takes on projects they couldn't before. Becomes the person agencies and brands fight over.
The fundamental skills that made a designer good are still the most valuable. Taste. Brand understanding. Knowing what makes a user click vs bounce. Composition. Typography.
None of that is being replaced. It's becoming the premium skill because AI handles everything below it now.
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The real move
For anyone in marketing, design, or agency work right now , here's what I'd actually do.
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Don't rebuild your process.
Look at the process you already have. The one that's been producing results. Leave it alone structurally.
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Audit every step for the execution layer.
Where do you spend time on the doing vs the thinking? The doing is where AI plugs in. The thinking stays with the humans.
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Upgrade one layer at a time.
Pick the step that takes the most time. Layer AI into that specific step. Measure the speed difference. Then move to the next step.
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Keep the humans doing the human work.
Strategy. Creative direction. Client relationships. Taste. Judgment. These aren't going away , they're becoming more valuable because everything else is getting commoditized.
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The companies that win in the next 24 months aren't the ones that replaced their teams with AI.
They're the ones that kept their teams, upgraded their systems, and deliver 5x the output at the same quality.
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Before you close this
What's one step in your current process that's the slowest bottleneck , and what would it cost you to try layering AI on top of just that one step this week?
Not rebuild. Not replace. Just layer. That's where the real gains are.
, Parth Arora
CEO & Founder, Arora Media LLC
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Work with Arora Media
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